Monday, May 10, 2010

Predictably Irrational



Predictably Irrational
This book is fascinating, entertaining and very, very illuminating. This book urge marketers, market researchers and business people to read this one carefully.This book is primarily focuss on behavioural economics.
If your in business or if you study behavior you will love this book. It's very helpful . A powerful book.Very interesting book.

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